Your website is the first thing that puts potential clients to connect with you. Unluckily, if it is not a good representation of your skills, or worse, filled with lots of errors, then site visitors will decide that it is better to look elsewhere for their services. However, if you take the initiative to continuously review your website and search for some different ways to make it the best, then you are engaging in active strategies that could convince potential clients for whom you have the services and expertise they need.
Keep reading to learn the way to perform an in-depth website evaluation as well as to enhance its layout and content.
Get Feedback from Volunteers
It’s an amazing idea to ask others to go to your site, check for grammatical mistakes and then give you feedback especially in cases when you didn’t rely on an outside company to build the site and have done everything by yourself. In self-built sites, and of course, you think that you have almost done everything to make it not just look good but also to function it smoothly.
Pay Attention to Negative Comments
Generally, websites have sections that consist of contact details, so that people can give compliments, ask their queries and make complaints. It’s great that to be a super active and maintain a habit of always writing back to each who decides to correspond with you. This step makes a person feel valued. Plus this gesture may encourage them to do business with you for the long term.
Depend on the ‘Grade My Website Tool’
Practically, it shouldn’t be your only goals that are making your site run as speedily as possible so the ‘free Grade My Website tool’ picks up where Google’s tool leaves you off. This tool looks at some of the components which include the title and description tags, URL construction and images, so it’s a fantastic resource for brushing your SEO strategy.
Note-Green checkmarks mean a particular part of the site is relevant while red Xs indicate things to fix. The evaluator also gives an overall grade which is very useful.
Streamline Website’s Structure
Always focus on how the content is structured and make sure that it’s genuinely sensible. You should arrange content, so its audience focused. You should also do what you can so website visitors can access content as few clicks as possible. One of the methods to do that is by using drop-down menus. To get good results to try to envision what visitors think after they read specific content on your site.
For instance, if by chance you post a blog entry related to the different types of crafts you make at home and then sell, it’s good to include a link to your contact page as part of motivating to action. In that way, people don’t have to click to visit another section of your website and can stay itself on the blog post and then access to what they need through your provided link.
Congratulations, you have learned to evaluate and improve your website.